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22. Stop Saying “User” and What to Say Instead with Radu Vucea

Beyond UX Design

00:00

How GPS Can Help You Limit Scope

Jared Spool: What's the goal of the product? What's the end outcome we're looking for? And does that feature meet the outcome of that specific person? He says it lets you really think about the outcome, not for a quote unquote user, but for a actual person who is using the tool. "I would say also user kind of lacks purpose when you're using it because users are both ... drug dealers and software companies"

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