I think eventually they're going to catch you just the amount of resources behind Gmail and Outlook. The fact that everybody is heading in this direction right now, I think is a good indicator that it's not going to go super well. You either had to be early on like the was it like copy AI and Jasper or ones that already had like a they already have like a brand with all these things. How many of these things are going to just just disappear or just are trying to be offloaded? That's a whole other discussion.