S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
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Shopify Customer Retention
I think the fact that retention is kind of like giving us a better idea of how acquisition should be done is fascinating and it's obviously the other way as well. But I think it kind of gives you a lot of power in continuing to build. You don't really see that in a non-subscription business, but it's happening. It's just not a subscription or not, so it's not as binary, it'm not as predictable. But you still, there's still that same principle that's happening.
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