12min chapter

Plain English with Derek Thompson cover image

The Four Biggest Myths About Political Persuasion

Plain English with Derek Thompson

CHAPTER

Navigating Political Persuasion in 2024

This chapter examines the dynamics of political persuasion ahead of the 2024 election, contrasting negative campaigning with the effectiveness of positive narratives. It emphasizes the significance of appealing to swing voters through moderate positioning and clear messaging, while critiquing the disconnect between ideological commentators and actual voter preferences.

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