
The Four Biggest Myths About Political Persuasion
Plain English with Derek Thompson
Navigating Political Persuasion in 2024
This chapter examines the dynamics of political persuasion ahead of the 2024 election, contrasting negative campaigning with the effectiveness of positive narratives. It emphasizes the significance of appealing to swing voters through moderate positioning and clear messaging, while critiquing the disconnect between ideological commentators and actual voter preferences.
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