Inside The Nudge Unit cover image

From Nudge to…where now?

Inside The Nudge Unit

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The Importance of Policy Tooling

In the US, New Jersey banned paper bags in large supermarkets. The idea was that people would bring their own reusable bags instead. In two years since the law was introduced, many more people now shop online. These outcomes may seem obvious in retrospect, and perhaps they could have been anticipated. But it can be hard to account for all the potential outcomes in a complex system.

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