PDM says that in 2022, one new sound box was purchased by a merchant every 6 seconds. The device accounts for about 8% of its overall revenues. If phone pay sound boxes are cheaper, PDM will lose out. Not to forget the sound box isn't just a gimmick. It's a customer retention tool that can be used to cross-sell other stuff to merchants.
In today’s episode for 4th August 2023, we see why Paytm CEO Vijay Shekhar Sharma is requesting Production Linked Incentives for payment soundboxes.
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