How to Use Data to Create Tear Downs

The content is fueled by the data that their own product captures, right? So if your product creates, captures, generates data that you can use to create tear downs, that's super useful. The other posts, I think also work really well, the slab and heat and posts, because they embody the personality of the brand. They really tell you who the company is, who the person is, by virtue of the thing being analyzed and how it's being analyzed and what it teaches you.