
Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Social Media and Politics
00:00
Introduction
Michael Bessetta is the Assistant Professor of Communication and Media at Lund University. This week he talks with Zach McCraery, a pollster and strategist for Impact Research. They'll talk about why television hasn't been overtaken by social media. And they'll also look how changes in hardware have affected polling practices.
Transcript
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