David Bianculli: It feels like the boy, we're spending a lot of money to electrify story kind of like hit ahead this week. He says there is an argument that with over the air software updates people will be going into the dealers less and maintenance won't be needed as much. BiancullI: I think sales are up but Tesla's margins are a little bit slimmer too which is really interesting because they've been slashing product prices since January. And yet their margins are still shrinking like every quarter so it's clear that the market is getting more diversified.