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#609 - Uri Gneezy - How To Understand Psychological Incentives
Modern Wisdom
How to Get Incentives for Uber Drivers
Uber created a very smart way of doing this by giving the, by creating the rating system. So now after a ride, if you drive too fast, too aggressively, your car will be dirty or something like that, I will give you one star. That's going to be bad for you. Now on top of the incentive to be fast, I also give you incentives to be good. And that actually works. It doesn't cost the company anything to create this incentive scheme. You really create something that cost you nothing and was really important.
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