S40E29 - Optimizing Organic Revenue with a Distinctive Blend of Creativity and Logic, with Eli Schwartz
Human Capital Leadership
00:00
How to Target Gen Z Users
Ask Gen Z part of your target audience. How is it that you would go ahead and find my business? Would you use TikTok? Would you trust TikTok if you found my business? Do you use Search? Now, I worked with a company that targeted mostly Gen Z, and their hypothesis was that Gen Z did not use Search, and that is completely wrong. However, they do use Search, everyone uses Search. So even if you're using TikTok and you're discovering things from your friends, maybe you're searching on TikTok, but you are searching. You are actively discovering information. It's really about asking yourtarget audience. If you ask three people in your target
Play episode from 19:26
Transcript
