Yank itsa question for you keeps coming up again and again. When did you first am come across this concept? Like was the first iteration of lik ochit, this is one way of doing things. So i'm just exciting i can talk about this for days and days and days. A excited to get into get a try nd squeeze it all intin y. Butit gide me through. I have thought about it a lot over the last six, seven years. And anyone who tells you that there isn't a trade off between your unique creative expression and selling product in the market economy is lying or has an experience at themselves.