This is the first time we're talking about a powerful tech company that makes tech products for a living. Apple started out as an innovateve but niche, personal computer company. Now it's the world's most important consumer electronics company. Even if you don't use its products, you live in a world apple has completely reshaped. It's created entirely new industries, wiped out giant competitors, and changed the way all of us live. And all that's because of a single product, iphone.