Episode 006 // RAWLE on the heartdea13r Podcast with chr1stoph3r g0ndaGuyanese-Canadian genre-blender RAWLE breaks down the mindset, marketing moves and self-love rituals that keep indie artists thriving in 2025.👀 What you’ll hear

Why “fame ≠ money”—and the simple marketing step that finally put a face to his 1 M+ streams
Showing up where you’re celebrated (not tolerated) as the north-star for collabs and gigs
Be the cause, not the effect.” Rawle’s mental reframe for turning setbacks into momentum
The consistency metric: how often you appear online sets your ceiling
Building super-fan spaces that connect beyond the algorithm
Indie ≠ alone—when to build a team and what to outsource
Inside the upcoming Echoes of Rawle EP and the word-driven process behind each track
Rebranding from King Alexander to RAWLE without nuking hard-won SEO

🕰️ Chapters

00:00 Introduction and Greetings00:17 The Name Game: Rawly, Raw, or Rale?01:20 Cultural Roots and Identity03:43 Branding and Marketing Challenges05:23 Independent Music Journey06:47 Life in Different Cities07:44 Growing Up in Canada vs. the US11:05 Systemic Barriers in the Music Industry15:20 Personal Growth and Self-Work28:56 The Future of Society and Business44:53 Diving into the Richest Families in Canada45:57 Discovering the Passion for Music47:09 Overcoming Life's Challenges49:30 The Importance of Self-Love55:16 Navigating the Music Industry57:48 The Role of a Team in an Artist's Success01:01:07 The Business Side of Music01:06:26 Creating Authentic Connections with Fans01:11:00 Upcoming Projects and Future Plans01:18:23 Inspirations and Aspirations01:22:55 Final Thoughts and Advice for Artists🔗 RAWLE

https://www.rawlemusic.comhttps://www.instagram.com/rawlemusichttps://www.facebook.com/Rawlemusichttps://x.com/rawlemusic🔗 heartdea13r

http://heartdea13r.comhttps://linktr.ee/heartdea13rhttps://instagram.com/HeartDea13rhttps://x.com/HeartDea13rhttps://linkedin.com/in/chrisgonda🔗 V13 Media

https://v13.nethttps://instagram.com/v13mediahttps://twitter.com/v13mediahttps://facebook.com/v13mediahttps://soundcloud.com/v13media👍🏼 Enjoy the episode?

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