Venture capitalists like jason are going to want to see something like a five x return on that. You can make it work at a three or four x, but you start becoming a super star company when you can get that five x return on those marketing dollars. So you spend a dollar, yet five. You spend ten, you get fifty. Spend fifty to fifty. And this is what venture scale is. People like me might be a little more adventurous, but they know this ecause they see all of the models. They see all of the bottles, not just yours. The numbers. Frequently that's an uncredibl example. Yes, even think about like the multiple...