Impact of the Fit Games on merchants

What if Bitcoin does not fail because of governments, banks, or the IMF, but because Bitcoiners themselves refuse to actually use it? In this episode, Mike sits down with Isabella Santos in El Salvador to confront one of the most uncomfortable questions in Bitcoin today. Is most “Bitcoin adoption” actually fake if merchants never see anyone spend sats?

Isabella shares the unfiltered story of how BTC Isla in Isla Mujeres went from a Twitter idea to a true Bitcoin circular economy with a Bitcoin cafe, a Bitcoin gym, and over 30 local merchants now accepting sats. She explains why trying to orange pill people with education alone did not work, and why building real businesses that accept Bitcoin as sound money was the only way to earn real trust inside the community.

In one of the most extreme Bitcoin experiments you will hear this year, Isabella Santos lived for 21 days using only Bitcoin, earning sats through physical jobs like cleaning toilets, selling churros, and making tacos. No fiat safety net. No savings bailout. Just proof that a circular economy either works in real life, or it does not exist at all.

The conversation then turns toward a side of Bitcoin many people avoid. Isabella openly calls out Bitcoin maxis who refuse to spend sats, the rise of ETFs that distract from sound money, and the uncomfortable truth that Bitcoin mining hardware is already highly centralized in only a few manufacturers. Her warning is simple and unsettling. Bitcoin does not win automatically. It only works if people fight for it.

They close with the human side of adoption through the Bitcoin Fit Games, where fitness, scavenger hunts, and sats came together to support the very merchants who took the first risk on Bitcoin. From helping feed a family in crisis to building a wellness hub with a gym, recovery center, and café, Isabella Santos shows what Bitcoin looks like when it leaves Twitter and enters real life.


—Bitcoin Beach team


Connect and Learn more about Isabella Santos:
X: https://x.com/BTCIsla
X: https://x.com/isabellasg3
YT: https://www.youtube.com/@btcisla
Support the project through Geyser Fund: https://geyser.fund/project/btcisla
https://www.youtube.com/@getbasedtv

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Browse through this quick guide to learn more about the episode:

0:00 Intro
1:25 Is El Salvador really welcoming Bitcoiners at the airport with a “Welcome to Bitcoin Country” sign?
4:49 What is BTC Isla and how does it work? How do you set up a Bitcoin cafe payment system that actually gets used?
8:23 How does Bitcoin relate to health and low time preference at the first Bitcoin gym in Mexico running its own node?
11:14 Can you live using only Bitcoin for 21 days? How do you get paid in Bitcoin for local jobs on an island?
13:01 Should Bitcoin prices be listed in sats or fiat? How do you separate a Bitcoin savings stack from a spending stack so you can spend without guilt?
18:36 How do you organize a Bitcoin themed fitness event? Can Bitcoin be used to support local families in need?
27:19 How do you build a Bitcoin circular economy? How many merchants in Isla Mujeres accept Bitcoin, and how do you convince local merchants to accept Bitcoin?
31:31 How do you grow a Bitcoin YouTube channel fast? What is The Exit Manual Bitcoin show ( @exitmanual )? How do you make Bitcoin content that reaches teenagers?
35:25 Is Bitcoin mining too centralized? Who makes the ASIC mining chips? Is Bitcoin centralized?

Live From Bitcoin Beach