How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Deep Dive with Ali Abdaal
00:00
The Psychology Behind Consumer Behavior and Brand Influence
This chapter explores how emotional perceptions influence consumer behavior and the perception of discounts, emphasizing the inadequacy of numerical metrics in capturing real-life complexities. It also reflects on the importance of established brands in providing quality and supporting smaller businesses.
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