The Future of Loyalty: Web3 and Business
Web3 Business Podcast
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The Importance of Value in a Loyalty Program
With traditional loyalty programs, you typically give someone a discount in exchange for being a regular customer or they give them something free. The problem with this is it seems like the reward is either a discount or the reward is something free - which doesn't create an emotional connection. NFT and Web offer opportunities to complete the loyalty paradigm as opposed to completely swapping out old ways of doing things.
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