Navigating the Rap Game: From Origins to Modern Challenges

In this chapter, the speaker reflects on their journey in the rap industry, detailing the inspiration from peers and the shift in music promotion over the years. They share insights on building genuine connections with fans, the evolution of marketing strategies through social media, and the impact of streaming on music consumption. Additionally, the chapter underscores the importance of authenticity and teamwork for aspiring artists seeking lasting success in a rapidly changing landscape.