2min chapter

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Episode 029 - Mapping Content Ecosystems with Scott Kubie

The Object-Oriented UX Podcast

CHAPTER

The Relationship Between Medium and Social Media

For me, it's like, I don't care whether I'm having a conversation with somebody on Twitter or LinkedIn. Like, does that matter to me? Absolutely. And the relationship of medium is to be like a source of content for all these other channels. But really, we're going to treat it part and parcel, like it's part of the dot com website. All we do is publish to it. Well, what are the channels for?Twitter, actually, for a lot of big organizations is mostly customer support channel. LinkedIn for a many organizations is a recruitment channel.

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