Spotify's Failure to Compete With Big Names in Podcasting

Spotify spent a ton of money to host podcasts with people who were famous for doing things other than making content on the internet. And maybe I'm wrong, but at least as an outsider, it looks like basically every single one of those projects wound up flopping. The lesson that I took from what you wrote on Monday is that celebrity is less valuable in a media ecosystem where you have to compete with like 10 million other people who are creating their own podcasts and blog posts or their own TikToks.