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17min chapter
#035 - Reviving Iconic Brands: Lessons from Banana Republic and Esprit
The Creative Mindset
Reviving Iconic Brands Through Imagination and Design Philosophy
Exploring the importance of understanding the original vision and impact of brand creators for reviving iconic brands like Banana Republic. The chapter delves into the design philosophy behind brand evolution from safari aesthetics to functional maximalism, emphasizing the need to maintain brand identity while adapting to trends. It also discusses the significance of collaboration across departments and the strategic approach to product assortment and storytelling for brand revival.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode