Ecommerce Playbook: Numbers, Struggles & Growth cover image

How Much Should I Spend On Ads?

Ecommerce Playbook: Numbers, Struggles & Growth

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How Much Are You Paying to Get to the Total?

A, how much are you paying to get to the total amount? How much margin do you have on a single purchase? K, so that's what i mean by unit economics. A, so gross margin including packaging, a, you know, in terms of actual row cogs. And then, ah, secondly would be, ai, would be shipping cost.

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