The Desire for Marketing to See Immediate Short-Term Results From Work

It's interesting to me because this is something that on our show, it's been talked about a lot. The desire for marketers to see immediate short-term results from work. But we know as well as anybody that somebody who is entering into the travel category may not actually decide to buy for quite a long time. So yes, we hope that there is some halo impact, but we're not holding the work to account for immediate clicks.