How to Make Boring Vegetables Compelling?

I think the most immediate answer is, we're gonna tax the shit out of rich people. But I don't even know if that, it doesn't have the same cut or anything like that. How to make the question is how to make boring vegetables enjoyable? And it's just like, no. Make them bad for you in some way. That's why it's more enjoyable to eat cookies than broccoli,. It's good for you.