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Can Elon Fix Twitter? Can Reed Fix Netflix?

Channels with Peter Kafka

CHAPTER

Is There a Need for a Rethink on the Programming Front?

They don't spend on marketing shows and movies like these other services. It is very tricky for them, because they are up or producing it such a scale that if they tried to invest in marketing for each of those titles, they'd be spending waig too much. They could certainly pick winners and say, we're going to do a big campaign behind this title and make sure people watch it. And their as been, we're net flicks. We programm our own home page. We can put whatever we want there, and we can show you all this greay stuff once you're there. But if they're at a point where they need to bring more people in, maybe

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