The databases was always the strong point in ClickUp. Maybe not many realize when they just compare project managers with each other. But I'm coming from Asana, rolling out Asana for thousands of people in corporate on one end for project management. And then I was using Notion heavily for a long time as databases are amazing there for cross-connected databases and so on. Then I started using ClickUp way back in 2019 or even 18 and there I used ClickUp in combination with Notion because I had the knowledge management, the business knowledge management in Notion and the business project management in ClickUp And that's how I handled it with Asana before as well. And I was just used to have these separated worlds, but obviously at the Payless Movement, we always been aware that the more you have centralized in one place, the more you can leverage this. And then we came to the conclusion then with Paco that we kill Notion and just keep ClickUp, even if it is not there yet when it comes to the databases. But after thinking about the advantages of having centralized thing source of truth for both knowledge management and project management versus having an externalized knowledge management, and then trying to connect the things together and have friction and duplicated information and things like that. That's where we said, no, it's easier to stay in ClickUp. Another reason was also you have to train the people in two tools then. If you have employees, teams, when we onboarded them, they need to learn where to find things in Notion, how to use Notion, and then they learned ClickUp as well. And it was all reasons. Obviously, many people would say money as well. That would be a reason. So the bigger this team size, you have to pay both tools. So many reasons spoke that we have to make a decision. And it was always crystal clear that Notion is not a project manager at all. At this level as ClickUp is, it starts with recurring tasks back then. It was always a running gag when people told me that you just have to uncheck the checkbox in order to make it recurring. That's not what in a business world you can consider a professional project manager. And that's why we stick to ClickUp. And now again, as Paco already mentioned, with all these releases of 3.0, they leveled everything up, especially the relationships, the database, that you can link docs with tasks and everything, plus the universal AI search that you have there, that you have now contextual search. You can search for anything, and it will show you up all the related content, even outside ClickUp. So also the Google Docs and G-Sheets and all this can be searched from within ClickUp. It's just amazing.

Yes, I think that the context is something that it gives you all. It gives you all because it's the connection of everything, no matter. Because at the end, you just want to work. You don't care about information, action, or whatever. It's something that you just follow your common sense, and then you should easily retrieve everything you have previously stored. And I think that's where ClickUp really shines, because the combination, whenever you receive something in your inbox, all the communication with your team, now be aware they are trying to create an amazing chat experience also. So imagine all that right now that we are using on Slack, that maybe things are out of context. You need to create the connection manually, whatever. When you start removing that friction, the one that we suffer when we combine ClickUp with Notion, because that was something that it was always messy. There were things that were in one system, other things that were in another. The overall concept, because here we are combining everything. It's knowledge management, it's action management, and it's also communication management inside the team, because the interaction, for instance, just something simple on ClickUp that seems simple, but whenever you move away and try all the tools, you see, it's not so simple. Creating a task from a comment, it's something that it's really useful. It's really useful. I remember the first time I saw that when I started using ClickUp and now they have improved because it became chaotic and messy in combination with threads and all the stuff related to that workflow that it seems pretty easy but not so easy to implement because in fact until this new release it hasn't worked really properly okay so that people just using their common sense because maybe you and I are used to ClickUp but the moment that you anyone new comes into the system and you see how they have some struggles using that feature is when you see that it's not really well implemented. But right now, I think that they have made a huge improvement talking about threads and creating tasks from comment and also combining that into the interaction in the inbox because we got the comments related now everything is in the inbox you got a single source through that if just being radical if you go directly to your inbox and just focus on that you can be sure that you're not going to miss anything around the work of the whole team and i think that's amazing especially when you have hundreds of tasks, a lot of projects, a lot of comments, interactions. It's a mess of information and action and there everything seems and runs pretty smoothly.