Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Challenges in Marketing Analytics and Advertiser Woes with Meta's System
This chapter addresses the obstacles faced in marketing analytics, such as data limitations and cookie duplication, and explores the impact of meta's flawed automated advertising system on advertisers. Additionally, it highlights Burger King's innovative marketing strategy involving leveraging McDonald's locations and provides insights on the owners of Burger King.
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