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The Rise and Fall of Bombardier and Success of Embraer: A Tale of Aerospace Industry Challenges
This chapter explores Bombardier's shift from a major air framer to a business jet company, discussing struggles faced in developing the C-Series jet, leading to financial turmoil and the eventual sale to Airbus. It contrasts Bombardier's challenges with Embraer's success in dominating the regional jet market and military transport projects, emphasizing effective management and systems engineering. The conversation delves into the difficulties of scaling up in the aviation industry, potential collaborations between US defense companies and Embraer, and the importance of easy maintenance in smaller jets.