Retain: The Customer Retention Podcast cover image

How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify

Retain: The Customer Retention Podcast

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The Product Management Role at Shopify

I just got super curious about why we weren't actually solving some of these things for merchants in the platform. I was like, I really enjoy working with businesses, but I'm so curious now. I want to solve these problems at the platform level. Then that's when I got really curious about product management and getting into product. Like any SaaS platform, we're never going to be 100% of every merchant or every business's needs. We build what most people need most of the time. The other 20%, we try and extend the platform so that businesses can build their own functionality,. work around the platform, whatever it may be.

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