How to Design a Product That Connects With Your Customer

In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to recognize you. It will help you attract new customers who can identify & relate to your brand. It also helps you stay consistent season after season, year after year.

In this Masterclass Ana teaches you: 

✅  Why design language matters 

✅  What your designs should include 

✅  Satisfaction points and what to always consider in your designs 

✅  The essential building blocks of design 

✅  How to find inspiration 

✅  How to create your unique design language 

✅  How to integrate sustainability when designing    

Ana is an accomplished apparel designer with over 20 years of experience, a BFA from Parsons School of Design, and education from the Academy of Tailoring and Cutting in Stockholm. She founded the design agency, Desinder in 2007, has created award-winning designs, and worked with renowned brands such as Peak Performance, Salomon, Helly Hansen, and Orage. Ana's commitment to excellence and innovation has earned her a reputation as one of the most influential designers in the sports and outdoor field.