How to Balance Diet Trends With Scientific Data

We don't necessarily, we as a brand don't believe in jumping on to the latest trend. We do want people to experiment with different diets and experiment with their own personal health journey so that they're figuring out what works for them personally. And our our response as a brand has been, yeah, we recognize that that item fits the criteria for that diet. But we're not going to put it front of pack, knowing full and well that putting it front ofpack would increase sales.