Are You Using Paid Ads to Maximize Your Reach?

There's plenty of marketers listeni right now that ere all in on facebook and instigram, but i would say that the biggest chunk of them are probably due in organic activities. If you're going to use this channel to drive an audience that you can engage, that you can then eventually sell a product or service, it's in the best interest of any advertiser to maximize their reach. Paid social does play a role, not only to make sure that you're maximizing your reach against your existing audience, but that youca go to talk to new prospects out there in the market who might not know who you are.