Game On: The Evolution of Family Gaming

This chapter explores the emotional ties fostered by board games and the creative journey behind expanding a game brand from one title to thirteen. It highlights the transition from traditional retail to online platforms like Amazon, showcasing how strategic shifts in accessibility transformed their business model.

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#438 Have you ever played the game Cover Your Assets? We have and we love it! So we were super excited to interview Grandpa Beck of Grandpa Beck's Games, sharing his journey from airline pilot to successful game creator. Grandpa Beck reveals the evolution of his business, including the initial inspiration, challenges encountered, the importance of artwork, and the strategies used to scale and build his brand. Listen to how Grandpa Beck's family-focused games have created meaningful connections and lasting memories for families worldwide. Discover the key insights and lessons he learned along the way, and get inspired to pursue your entrepreneurial dreams.

(Original Air Date - 7/12/24)

What we discuss with Grandpa Beck:

+ The Journey to Game Creation

+ Challenges and Early Successes

+ Trademark and Legal Hurdles

+ Scaling the Business

+ Art and Personal Touch

+ Dedication and Long-Term Vision

+ Selling What You Believe In

+ Creating Value Through Games

+ Building Relationships Through Games

+ Expanding the Game Library