077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
Nathan Barry Archive
How to Create a Successful Summit
The summit is a huge undertaking, Ethan. It's not something that you can just like pull together and do overnight. But the reward was huge for it because after doing this kind of stuff for 15 years, it really is a simple formula. Like if what you're doing is valuable, people will want to be involved in it. Full stop. Right? So that's why we did so much planning behind it. There was 24 hours of free content over those four days live streamed. We actually had our instructional designer help craft the sessions. They were not largely based on getting people to do anything. And I think that's why it was so successful. The reason summits were largely taboo
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