What's the Sweet Spot for Skateboarding?

The hard goods in the business, which is snowboards and skateboards and bindings and boots and all that stuff, you actually don't make that much money on that. What you make money on is the clothes, the outerwear, the snowboard jackets, t-shirts, jeans, skateboard shoes, hats, accessories. That's where you would make full markup. The sweet spot for a skateboard shop or a snowboard shop would be, you know, you buy a t-shirt for 15 and you sell it for 30. And then skateboards and snowboards could be like a 30% markup.