Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

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The Art of Naming Brands

This chapter explores the critical role of naming in product and startup identity, highlighting how effective names can evoke emotions and correlate with a brand's essence. It discusses various naming strategies, the importance of positioning, and the criteria for selecting impactful names, shedding light on real-world examples like Apple and Google. The conversation emphasizes that while a strong name can enhance brand equity, successful branding and overall company strategy are vital for long-term success.

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