How to Fight for Your Users

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"I really, really care about giving them a good product. And I don't want to give them some things," he says of his products. "Even if people just took the free course and don't buy the product, they've still gained a lot of value because I try to make sure the courses aren't like fluffy or anything."

Laura Elizabeth believes developers can learn design. She articulates the importance of reflecting on our users’ needs more than our personal tastes. She touches on how making a product makes us better designers. She also inspires us to always be genuine in our dealings with our customers if we want to build (and keep) trust.

Secret Identity (4:05)
Origin Story (9:55)
Biggest Superhero (13:32)
Biggest Failure (16:23)
Design Superpower (20:54)
Transition from Freelance to Product (23:04)
Design Kryptonite (26:13)
Design Superhero Name (29:34)
Should Developers Design? (34:10)
Habit Of Success (42:59)
Invincible Resource (48:55)
Book Recommendation (52:09)
Listener Question (54:58)
Best Advice (59:39)
Connect & Keep Up (64:08)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/040

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