Website CRO Best Practices: THE BIG THREE
The Google Ads Podcast
Introduction
If your website is broken, don't drive traffic to it. You'd be surprised at how many people break that rule. Walk through the quality assurance facets of your website. Make sure there aren't any glaring issues. Speed has a really big impact on your quality score. The biggest thing for website speed is going to be image sizes.
Kasim and John share the non-negotiables, THE BIG 3, when it comes to website CRO.
Are you looking to convert more of your website visitors into customers or leads? With website Conversion Rate Optimization (CRO), you can achieve that goal. CRO is the process of improving elements on your website in order to increase conversions. From landing pages and calls-to-action, to design and content, there are plenty of ways to maximize your CRO efforts.
In this series called Website CRO Best Practices, Kasim and John start with the non-negotiables when it comes to website CRO. These three non-negotiables, THE BIG 3, can be initial indicators of success. So much so that Solutions 8 won't even work with clients who disregard them; they’re that important!
0:00 Intro
0:16 Website CRO Best Practices: THE BIG THREE
0:30 Website issues & errors
1:33 Website speed
2:57 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
4:43 Mobile engagement
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