Marrying his two passions of painting and fashion and working behind-the-scenes at over 100 fashion weeks around the globe, Sébastien Tardif had a successful career as a Celebrity Makeup Artist. Now, he's using his expertise as Co-Founder and CEO of Veil Cosmetics, a beauty brand that focuses on weightless, breathable formulations that softly veil imperfections.

In today's episode, Sébastien gives insight into the behind-the-scenes of New York Fashion Week and how his experience as a celebrity makeup artist led him to launch his own beauty brand.

Sébastien also discusses:

Runway tips and tricks from a professional makeup artist
His process for selecting products for launch
Overcoming social media challenges with email marketing
Communicating the Veil Cosmetics's story to the brand's community
The brand's approach to partnering with retailers

You'll also hear Sébastien's advice to his younger self and what's next for Veil Cosmetics.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

José Blanco F. and Raúl J. Vázquez-López, "Dress, Fashion, and National Identity in Puerto Rico: Taínos to Beauty Queens" (Bloomsbury, 2025)

New Books Network

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