Arming the Rebels: The Challenges of E-commerce and DTC Companies

Exploring the concept of arming rebels in the context of Shopify and e-commerce, this chapter delves into how providing easy access to tools and services for setting up online stores has revolutionized the industry. It also discusses the challenges faced by DTC companies, the COVID impact on e-commerce growth, and the success of e-commerce infrastructure companies like Shopify and Big Commerce.