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Scratch Your Own Itch

REWORK

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Scratching Your Own Itch

This chapter explores the journey of creating effective project management and communication tools in response to personal frustrations with existing systems. It reflects on the development of Basecamp and the email service Hay, emphasizing the benefits of building products that address user needs directly. The speakers discuss the importance of firsthand experience in software development, contrasting the challenges of creating for clients against the satisfaction of developing solutions for oneself.

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