Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
B2B Marketing Exchange
00:00
How to Get Motivated
All castles, even those with moats, whether or not they have water, all castles can be entered with a drawbridge. That's how you get food in and out of the castle. Can't live in a castle forever. You have to have entries and exits. So what i want you to do is to get motivated. It's an occupational requirement. The lie we tell ourselves goes like this: Our buyer, our i c p, they're just too busy. And thatis total bulshet. If a prospect, regardless of where they are in the funnel, if they tell you they'retoo busy, what they actually mean is that what you are giving them is not
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