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uxcon special: Designing for Complex UIs and Measuring UX with Vitaly Friedman┃#40

UX Research Geeks

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Measuring UX and Design Impact in Large Organizations

The chapter explores the challenges and importance of measuring UX and design impact, especially in large organizations like the European Parliament. It discusses the complexity of setting metrics, the need for collaborative efforts to resolve conflicting goals, and the significance of aligning research and design work with business goals. The speakers emphasize the value of storytelling, risk mitigation, and starting with small user testing studies to showcase the impact of UX professionals' work.

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