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Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 652

The Game with Alex Hormozi

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Creating Undeniable Proof and Advertising Strategies

This chapter emphasizes the importance of offering solid evidence to authenticate the content created, citing the example of a poorly marketed book with only 14 reviews on Amazon. It discusses the authors' commitment to promoting their own book using the strategies and frameworks outlined, including employing agencies, paid ads, affiliates, content, and referrals.

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