I like this notion of seeking advice and the benefits of doing so. I'd love to ask you about one other category of your speak framework. And we talk a lot on this podcast about confidence, confidence, and communication. Any guidance around language use and confidence you can share? Yeah, I think all of us in our own lives can think about someone that just exudes confidence,. That they have so much charisma whenever they speak other people listen.
Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.
Berger is a Wharton School professor and an internationally bestselling author. His most recent book, Magic Words: What to Say to Get Your Way, identifies language we can use to communicate more effectively in all sorts of personal and professional contexts. “Subtle shifts in language can have a huge impact on everything from convincing clients and holding attention to connecting with loved ones in our lives,” Berger says.
Magic words allow us to change minds, engage audiences, and drive action. In this episode of Think Fast, Talk Smart: The Podcast, Berger and host Matt Abrahams discuss how we can leverage their power in our own communication.
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