Trending vs. Evergreen -- Cassie Dell // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Evergreen Versus Trending?
There should never be everything in one bucket. We only need to focus on trends, not evergreen. Having place and space for both of them simultaneously is one of the best strategies i've seen as is effective in general. When you think about building out those contents, i'm assuming that there's different formats that work for trending versus evergreen. Fast content, probably shorter format for trending, longer researched pieces for evergreen.
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