Areyo, Are You Thinking of Something Different?

Be to be is a company that focuses on building products for other businesses. In the bto world, people buy things for all kinds of reasons. You really need to be aware of the context in which your customer is operating. So are you going to save your customer money? Are you going to improve the performance of their product? And this ha tht's cind of the beginning stage of ideation and white boarding with your team. The next step is to take that into the market and begin to validate.