The more real you can try and share, the more you can build content knowing that it's going to start a conversation. If they're making public commitments about how much they love you on social, like chaldini, that will actually materially influence the way they perceive your brand internally. Any make oto is important to make it not artificial,. But we are looking at our posts and medly on our social meeting teams. Just amazing. I used to review all the posts with her, and now i don't. I just like, mi, go do you thing. And she asks me if she his questions. This super cool.
This week we are joined by Dan Cmejla, Community & Social Media Marketing Leader at Chili Piper. Dan talks through how having a strong understanding of your customers can help drive a marketing strategy that is unique and personal, resulting in strong returns. "When you find what benefits your customers and what is good for you, you are in the sweet spot."
You can find more about Dan Cmejla here
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