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4min chapter
How to Beat the Recession
Marketing Against The Grain
Clarity Matters, Compliment Matters
Nicholas: People are social beings, and people just want to be clear that they're not alone on an issue. When you give somebody that positive feedback up front, its sike, ohe i'm on your team. We are here together. Clarity matters. And then the nudge is really good, cause it helps you understand where that person thinks the most important next steps are. That's what this framework is all about,. us wat this acronem is all about ilotaut is how can you help people be in the right mind set to receive it?
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